Google Analytics Channel Groupings


If you are looking into customising or editing the default channel groupings in Google Analytics you are now in the right place. I have done this dozens of times, and have pulled together a number of useful resources to help, and added my own understanding too.


This guide for Annie at Annielytics is a great place to start:

The Definitive Guide to Channels in Google Analytics


About the author

By Simon


Contact me if you are interested in collaborating or want to know more about the services I provide or the training courses I produce. If you are selling something, especially links, please don’t waste your time!

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